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Tools

Methods

AI Ordinary
(Case Stud
y)

Time Scope:

3 Months

My Role

Design Lead
UX Designer
UI Designer

Figma
Illustrator
Google meet
Zoom
Photoshop
Canva
Maze
Miro

Affinity Mapping
Persona
User Journey
Competitive Analysis
Card Sorting
Sketching
Wireframes
Prototyping
Usability Testing
Heuristic evalustion
A/B Testing

Project Overview:

ProIntroducing "AI Ordinary" - Revolutionizing Skincare Guidance with Artificial Intelligence

In an era where technology shapes every aspect of our lives, the Ordinary brand takes a bold step forward by introducing "AI Ordinary," a cutting-edge AI advisor designed to redefine the skincare experience.

Project Timeline:

The development and implementation of AI Ordinary are projected to unfold over the next 2 months, with a focus on thorough testing, user feedback, and iterative enhancements. This project marks a pivotal moment for the Ordinary brand, signaling a commitment to harnessing the power of artificial intelligence to provide unparalleled skincare guidance and satisfaction for users in the digital age.

Project Scope:


User Research:

-Conduct user interviews and surveys to understand skincare preferences and pain points.

-Define user personas and their unique skincare needs.
UI/UX Design:

-Develop wireframes and prototypes for the application's interface. -Design a user friendly and aesthetically pleasing interface that aligns with the brand's identity.

-Create interactive mockups to visualize the user journey.
User Engagement:

-Develop a review and rating system for products to encourage user engagement and feedback.
Testing and Feedback:

-Conduct usability testing with real users to identify and address any usability issues.

-Gather user feedback throughout the development process for continuous improvement.

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Our Goal:

  1. Seamless Onboarding with AI Assistance: AI Ordinary sets out to revolutionize the onboarding process by leveraging intelligent algorithms to minimize the number of questions users face. The introduction of AI assistance ensures a more conversational and user-friendly onboarding experience, optimizing engagement from the very start.

  2.  Intelligent Result Presentation: The AI-powered advisor enhances result presentation by leveraging advanced algorithms to provide personalized and easily comprehensible skincare recommendations. Through natural language processing and intuitive visualizations, users will gain a deeper understanding of their unique skincare needs, fostering trust and satisfaction.

  3. Smart Routine Tracking: AI Ordinary goes beyond conventional skincare guidance by introducing smart routine tracking. The AI-driven functionality adapts to users' evolving needs, continuously optimizing skincare regimens. This dynamic feature empowers users to effortlessly track progress, fostering a sense of control and personalization in their skincare routines.

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