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AI Ordinary
(Case Stud

Time Scope:

3 Months

My Role

Design Lead
UX Designer
UI Designer

Google meet

Affinity Mapping
User Journey
Competitive Analysis
Card Sorting
Usability Testing
Heuristic evalustion
A/B Testing

Project Overview:

ProIntroducing "AI Ordinary" - Revolutionizing Skincare Guidance with Artificial Intelligence

In an era where technology shapes every aspect of our lives, the Ordinary brand takes a bold step forward by introducing "AI Ordinary," a cutting-edge AI advisor designed to redefine the skincare experience.

Project Timeline:

The development and implementation of AI Ordinary are projected to unfold over the next 2 months, with a focus on thorough testing, user feedback, and iterative enhancements. This project marks a pivotal moment for the Ordinary brand, signaling a commitment to harnessing the power of artificial intelligence to provide unparalleled skincare guidance and satisfaction for users in the digital age.

Project Scope:

User Research:

-Conduct user interviews and surveys to understand skincare preferences and pain points.

-Define user personas and their unique skincare needs.
UI/UX Design:

-Develop wireframes and prototypes for the application's interface. -Design a user friendly and aesthetically pleasing interface that aligns with the brand's identity.

-Create interactive mockups to visualize the user journey.
User Engagement:

-Develop a review and rating system for products to encourage user engagement and feedback.
Testing and Feedback:

-Conduct usability testing with real users to identify and address any usability issues.

-Gather user feedback throughout the development process for continuous improvement.


Our Goal:

  1. Seamless Onboarding with AI Assistance: AI Ordinary sets out to revolutionize the onboarding process by leveraging intelligent algorithms to minimize the number of questions users face. The introduction of AI assistance ensures a more conversational and user-friendly onboarding experience, optimizing engagement from the very start.

  2.  Intelligent Result Presentation: The AI-powered advisor enhances result presentation by leveraging advanced algorithms to provide personalized and easily comprehensible skincare recommendations. Through natural language processing and intuitive visualizations, users will gain a deeper understanding of their unique skincare needs, fostering trust and satisfaction.

  3. Smart Routine Tracking: AI Ordinary goes beyond conventional skincare guidance by introducing smart routine tracking. The AI-driven functionality adapts to users' evolving needs, continuously optimizing skincare regimens. This dynamic feature empowers users to effortlessly track progress, fostering a sense of control and personalization in their skincare routines.

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